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Not For Sale| 1hr : 06mins
Director: Raquel Viejo | Producer: Observatorio RSC
Focus Years: 2009 | Country: Spain
Subject Tags: creative entrepreneurs, economies, equality, ethics, fair-share, global, globalization
Quality Tags: Optimistic, Slow, Activating, Harmonizing
The people all around the world are becoming increasingly dependent on a small number of large multinational businesses. Monsanto controls 90% of the production of genetically modified seeds. Microsoft holds 88.26% market share of the software industry, followed by apple with Mac who hold 9.93%. Everyday 150 million people throughout the world buy a Unilever product without even realising it. Mc Donalds, serve 58.1million meals a day around the world. Of the 100 largest economies of the world, 51 of them are businesses. The state loses power at the same rate as businesses gain it. Globalisation has created a context which requires a redefinition of the rules for the global 21st century society. Within this context rises the debate of Social Corporate Responsibility or of (CSR) companies emerging at the starting point from which they can re-establish the balance between economic development, sustainable environment and the social development needed in order to build the new society that we long for. Even though a gradual interest in Coporate Social Responsibility is being created, as much in business circles as in social circles, the process is still slow. It is time that we consider the type of society which we wish to build and what role we are going to play in its development. We must assume the role of consumers, workers and of public opinion involved in the application of responsible practices in all aspects of business activity.
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