iPill: Reading Between the Fine Print| 19mins
Director: Deepa Kamath | Producer: NDTV
Focus Years: 2010 | Country: India
In 2005, emergency contraceptives became available over the counter in India. Two years later, manufacturers were given permission to promote them on television and in print. An advertising blitz followed that saw the market for emergency contraceptives grow by nearly 245% in a single year. We look at the growing popularity of products like the iPill, its frequent misuse by teenagers and its impact on the sexual politics of young India.