Food For Thought| 13mins
Director: Philip Firsov | Producer: Belle Lupton Itv Fixers
Focus Years: 2010 | Country: United Kingdom
A documentary on supermarket food waste in the UK.
I was approached by ITV journalists on the street about what I thought about life in the UK and what I could improve. I told them about the food waste that I saw and how many people were looking for edible food in supermarket bins. ITV fixers were very interested and arranged to make the film and organized interviews with representatives of Sainsbury's and Charity staff at Fareshare, the BRC and two Food Ministers from the parties in power currently. I was exposed to the way the food industry is managed and the shocking statistics about food waste. Fareshare staff drove me to 6 homeless centers that they cater for in the redistribution of just 1 percent of the UK's total food waste. I was able to show on camera how perfectly edible food was being thrown out. Then we talked to the Sainsbury's rep. Jack Cunningham who explained how what the companies are doing is forecasting for the people's demand, which puts the consumer in a position of responsibility - the conclusion of the film was to show people the statistics and to suggest ways to cut down on over-buying to reduce waste.
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