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Bono's Call to Action for Africa| 27mins
Director: TED | Producer: TED
Focus Years: 2005 | Country: United States
Subject Tags: africa, americas, food, health, poverty, water
Quality Tags: Optimistic, Slow, Activating, Harmonizing
It is an extraordinary fact that the lead singer with the world's biggest rock band is also our generation's most persuasive champion of the downtrodden. Irreverent, funny, iconoclastic and relentless, Bono has become stunningly effective in bringing the world’s most powerful leaders to take seriously the problems of AIDS and African poverty. In 2002, he co-founded DATA (Debt, AIDS, Trade, Africa). Many credit him as the driving force behind the US government's recent dramatic increase in AIDS funding. And no one who has heard him speak about "our generation's greatest challenge" can come away unmoved. After U2's historic Live Aid performance in 1985, Bono traveled to Ethiopia with his wife, Ali. There they spent several weeks helping with a famine relief project. The experience shocked him and ignited a determination to work for change. In Bono's own words: "What are the blind spots of our age? It might be something as simple as our deep-down refusal to believe that every human life has equal worth." In 2005, Bono became one of the inaugural winners of the TED Prize; he used his wish to raise awareness and inspire activism for Africa. In 2007, he accepted an honorary British knighthood for his work. "Bono always makes his visits [to Africa] substantive, using the accompanying media to educate the wider world about the plight of the poor in less developed countries." Philadelphia Inquirer

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