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Paul Zak: Trust, morality - and oxytocin?| 16mins
Director: TED | Producer: TED
Focus Years: 2011 | Country: United States
Subject Tags: americas, ego, identity, psychology, united states
Quality Tags: Optimistic, Slow, Activating, Harmonizing
Synopsis:
What drives our desire to behave morally? Neuroeconomist Paul Zak shows why he believes oxytocin (he calls it "the moral molecule") is responsible for trust, empathy and other feelings that help build a stable society. A pioneer in the field of neuroeconomics, Paul Zak is uncovering how the hormone oxytocin promotes trust, and proving that love is good for business.
Paul Zak: Trust, morality - and oxytocin? | 16mins

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