American Samoa, like many tropical islands, is resource limited due to its size, population, and isolation. The land, people, and marine environment are impacted by the effects of the rubbish and a solution to the problem is overdue. Although efforts to combat litter and conservation issues have been conducted by various governmental and nongovernmental agencies, little insight has been gained in understanding why the litter remains a major problem. “O le Taeao Fou” – meaning, the dawn of a new morning, is a research documentary funded by National Oceanic and Atmospheric Administration’s Coastal Zone Management Program. The documentary content explores the litter and conservation issues and offers viable solutions. The content platform intertwines Samoan culture with land-use management in support of the Samoan philosophy: “O la le si’osi’omaga, o la le gaagau”, meaning if the environment is clean and alive, then your culture and language will survive. The documentary is intended to serve as an effective management and public awareness tool by increasing community support and providing proactive strategies to conserve the Territory’s natural land and marine resources.