The creative process does not have a linear, standard or objective structure. Endless possibilities open at the beginning of any project, which can be as much resources as distractions as exciting or as frightening as a blank slate. Whatever be the path, the important thing is to have a goal and achieve it. This documentary tells the story of Mario Pagliaro, a young designer who was born in Naples, a city in southern Italy where he currently lives and works. Beyond boundaries of style and geography, Mario is an author, a researcher of the form. Thus the author and designer traces his life and the potential interconnections between unconscious and conscious in order to start the process of creation. His challenge is that one of a young man who uses his talent and turns it on a concrete level based on the everyday life and contemporary society needs. Obstacles he encountered are like rocks, and these are: addressing problems through their own resources, managing own insights, building partnerships with professionals and artisans who he will met during his journey and finally achieving his goal. Mario took quickly many small inputs, ideas, inspirations, references and decisions trying to reshape his thoughts. Then, in the middle of this flow of information, he stops thinking and begins his work; from the design to the realization of the mock-up, from the production to the assembly and finally to the comparison between colleagues and friends. This switch from the stage of conceptualizing to the implementation phase brings the audience to ask from the main character’s point of view: What is designing? What stages does the designer go through during a project? How architecture and design are interrelated with environment and people? What and how can we use to improve our creative output? Mario explores through gaming, including basic needs like being comfortably seated. Concepts such as the lightness of materials (cardboard, wood and iron), ease in assembly, and the simplicity of shapes and techniques, become the driving forces of its projects as well as the intrinsic characteristics of his being the author. In addition, this film highlights the potential power of each one of us who, like Mario, can uniquely realize his or her own vision through a smart and multipurpose enterprise. Through the research of the main character, it is possible to live his hometown, as a fertile ground of ideas and innovations. An unconventional description of Naples, a city full of places, architectures and professionals that show an excellence, which is often kept quiet. The plant ""Olivetti"" in Pozzuoli is reported as fascinating balance between landscape and typical southern Italian traditions, and the newest techniques, in order to reclaim a Neapolitan tradition in areas such as design, architecture and advanced technology. Finally Mario's talent, insight, ideas, skills are realized into objects, such as his production line, named Cross, which includes tables, chairs and chaise longues and the wheelbarrow. The visual approach through which the documentary is shot isn't descriptive and observational, but the director construes the story together with the main character. Real-life moments alternate with lyrical moments, actions and messages that change in a quick rhythm as a fast flow, the creative flow.