Simon Sinek: How Great Leaders Inspire Action| 18mins
Director: TED | Producer: TED
Focus Years: 2009 | Country: United States
Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question of "why?" His examples include Apple, Martin Luther King, and the Wright brothers - and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. In 2009, Simon Sinek released the book "Start With Why" - a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change.