Sophocles once said, “nothing vast enters the life of mortals without a curse”, and this couldn't be more true of technology. My team and I were hard at work on our feature documentary film, “Connected: An Autoblogography about Love, Death & Technology” which premiered at Sundance 2011. We were writing, texting, tweeting, emailing, talking, deciding, cutting, and pasting, when we heard that an organization was doing a National Day of Unplugging. They asked us to try to unplug for a day. Immediately it was clear: “We must partake!” I was really feeling like I needed to take one day of the week off from technology. Recently addicted to Twitter, I became the kind of person I hated - the one pulling out her iPhone while actually talking to someone, sneaking email fixes in bathroom stalls. It was getting ugly. Clearly, I needed a technology Shabbat. My whole family did. My husband (and co-writer of several films) and I decided to rework one of our favorite poems by Ginsberg - we have a “Howl” book cover framed and signed in our kitchen. And so, “Yelp” came to be. We had a blast writing it. Then I gathered my team, my wonderful co-editor Dalan McNabola, and I created the short film from images we had culled for our feature doc and original animations by the visual magician Stefan Nadelman. And then Peter Coyote lent us his amazing voice and the film came to life.