A Smoking Epidemic â€“ Late Lessons from Early Warnings 5:8| 28mins
Director: Jakob Gottschau | Producer: Jakob Gottschau
Focus Years: 2006 | Country: Denmark
For generations, the tobacco industry has tried to convince millions of people that smoking is cool, sexy, and completely harmless. And they have done a good job, for every day, we smoke billions of cigarettes, year in and year out. In fact, it is one of the most successful advertising campaigns in history and one in which seduction, suppression, and the distortion of facts have been a crucial element.
For more than 50 years, it has been a well-known fact that smoking causes cancer, yet despite the fall in tobacco consumption in developed countries, the global consumption of tobacco continues to rise.
Smoking is still one of the most frequent causes of death in the world, and the number of people who die due to smoking is now over four million a year. "The epidemic", as the World Health Organization calls it, will apparently never end.