Martini and its Recipe for Safety| 13mins
Director: Francesco Uboldi | Producer: Museo Nazionale del Cinema Inail Festival Cinemambiente
Focus Years: 2010 | Country: Italy
Martini & Rossi is at the forefront of technical-engineering applications to work safety. Yet, the real problem lies elsewhere: more readily revealed in an organizationâ€™s culture than by technical data and official certifications. Hence the decision to view this company, emblematic for Made-in-Italy, as a â€œbig familyâ€ just as many of its employees see it - and to tell the safety story by following the recipe for making the companyâ€™s most popular product: the Martini.