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Martini and its Recipe for Safety| 13mins
Director: Francesco Uboldi | Producer: Museo Nazionale del Cinema Inail Festival Cinemambiente
Focus Years: 2010 | Country: Italy
Subject Tags: culture, europe, italy, livelihood
Quality Tags: Optimistic, Slow, Activating, Harmonizing
Martini & Rossi is at the forefront of technical-engineering applications to work safety. Yet, the real problem lies elsewhere: more readily revealed in an organization’s culture than by technical data and official certifications. Hence the decision to view this company, emblematic for Made-in-Italy, as a “big family” just as many of its employees see it - and to tell the safety story by following the recipe for making the company’s most popular product: the Martini.

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