Cash Madam| 8mins
Director: Sandra Mbanefo Obiago | Producer: Sandra Mbanefo Obiago
Focus Years: 2004 | Country: Nigeria
Cash Madam is about the formidable women traders in West Africa known as â€˜Mama Benzâ€™ (because they usually drive Mercedez Benz automobiles) or simply as â€˜Cash Madamâ€™. Physically flamboyant, and with a reputation as tough, no-nonsense business women, they buy and sell everything from textiles to machinery. In the markets of Lagos, Nigeriaâ€™s bustling commercial capital they occupy a key entrepreneurial role in the thriving informal sector. But, officially, their contribution to the local and national economy is ignored â€“ they donâ€™t appear in Nigeriaâ€™s GDP figures, where they remain an invisible force.