Little Big Ideas| 41mins
Director: Marianna Economou | Producer: Valerie Kontakos & Marianna Economou
Focus Years: 2011 | Country: Greece
Maybe Greece isn't exactly a green produce export giant - and it probably never will be. But that doesn't mean it can't offer a premium boutique portfolio, worth its weight in gold, to be sold in every upscale department store in the world.
Alexandros is one of the few farmers in Thessaly that has latched on to the growth potential of this exclusive organic market. In fact, he's even expecting a food scout from a luxury store in London who's interested in his tomato sauce.
His bright example has gotten the entire local community to thinking that maybe there's a different approach to farming, where small-scale organic produce could equal big bucks.